Friday, October 14, 2011

For the love of the game

"The game" refers to that which is sacred in sport. The game is pure and simple. At its basic level, it is a set of rules that govern relationships and performance. Within this set of rules everyone is equal. It does not matter who you are but what you do. As soon as one enters the circle of the game, one's ability and determination magically displace class, race, gender and age. The game is the pure form of sociality-- play. Like society, the game has a history and a future which transcends the individual... The "love" for the game recognizes a world greater than the individual."
-Nike Culture

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